10 Problem | 5 Reaction | 15 Solution

1. 10 Min Describe The Problem OR Experience
   
   • Describe Circumstances, Challenges or Environment
   • Describe Stages of Identifying, Quantifying, Researching.
   • Why is this Relevant to Most Advisors in the Room?
2. 5 Min Describe The Reaction OR Realization
   
   • Describe Pain, Path OR Perception
   • Descibe Cost, Risks OR Consequences
   • How does this Affect Most Advisors in the Room?
3. 15 Min Descibe The Solutions OR Contribution
   
   • State Clearly the Resulting SOLUTION
   • Describe in Detail the BENEFITS of the Solution
   • How do Advisors in the Room ACESS the Solution?